The Field Journal
Behind-the-scenes with Velvet Magnolia.
Welcome to The Field Journal - where design meets story. Here, we share the heart behind our work, the inspiration that drives us, and the spaces that tell a story all their own. From behind-the-scenes glimpses to design tips and brand spotlights, this is Velvet Magnolia, in our own words.
Hollyn's Story
When Velvet Magnolia opened in 2021, Hollyn was still in high school, watching Velvet Magnolia come to life. A few years later, she’s helping shape the next chapter of the business
Velvet Gives
At Velvet Magnolia, we’ve always believed in more than just good design. We believe in community. In connection. In using our space to reflect not just personal style, but personal values.
That’s where Velvet Gives began.
Coastal, But Make it Chic
6 tips to getting a dreamy coastal interior. Click to read the latest Field Journal entry.
Heritage That Endures
Ahead of her highly anticipated pop-up at Velvet Magnolia on Saturday, July 12, we sat down with Quita Wittenbach, sixth-generation rancher and founder of H. Yturria Ranch Mercantile—a new lifestyle brand rooted in legacy, resilience, and timeless craftsmanship.
Red, White, and NEW
Summer in the South doesn't just arrive, it swells. Click to read the latest Field Journal entry.
Tied with a Bow:
Madison’s Guide to the Velvet Magnolia Registry. Click to read the latest Field Journal entry.
thirsty for inspiration?
We’re sharing our favorite drinks and the glassware we love to pour them into. Click to read the latest Field Journal entry.